​​BASF has introduced its new global brand Master Builders Solutions to the Construction industry in Algeria, Azerbaijan, South Africa and Jordan. Egypt launch will be done in September 2014.

The global brand is a sign of BASF’s commitment to the industry and has already been regionally launched in Asia Pacific to the whole construction industry. In several phases, Master Builders Solutions will be rolled-out worldwide by the end of the first Quarter of 2014. The portfolio of products and services marketed under the Master Builders Solutions brand embraces chemical solutions for new construction, maintenance, repair and renovation of buildings and infrastructure: concrete admixtures, cement additives, chemical solutions for mining and tunneling, waterproofing, concrete protection and repair products, grouts and high-performance flooring products.

”Master Builders Solutions embodies our ability to collaborate across technologies and functions on a global scale. That way we create solutions geared to meet the individual construction chemical challenges of our customers,” said Dr. Tilman Krauch, president of BASF’s Construction Chemicals division.