​Tawasul - تواصل

Welcome and editorial of the construction industry newsletter by BASF

Dear Reader,

Welcome to this first edition of our Master Builders Solutions' periodic newsletter, Tawasul which is, I am reliably informed, the Arabic word for "Connect".

Creating connections is at the heart of what we do at BASF Construction Chemicals: between people and people, people and products, and products and projects. It represents our guiding business spirit, while striving to fulfill our core strategic goal of helping our customers be more successful by creating innovative solutions for a sustainable future.

Our hope is that you will find this, and future newsletters, interesting, informative and enjoyable. We intend to provide a mix of news about projects, product innovations, customer and industry events, plus articles from our acknowledged technical experts from the Middle East region and, occasionally beyond.

We welcome your feedback at all times, and also invite you to find other interesting articles and content in the various social media platforms found in the links below.