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    Master Builders Solutions® presents its portfolio
    for complex architectural facades at 
    BetonTage exhibition

    • The innovative formwork cleaner MasterFinish CLN 689 ensures fairfaced concrete that meets the highest esthetic requirements

    • MasterFiber supports the creation of intricate and delicate concrete elements

    • MasterEase for rheology-optimized high-performance concrete​

    At the BetonTage exhibition, to be held in Neu-Ulm, Germany, from 18th to 21st February 2020, the experts from Master Builders Solutions will be presenting their innovative concrete-admixture solutions at booth 54/55. This year, the focus will be on concrete admixtures for the creation of esthetically demanding architectural facades. Visitors will have the opportunity to learn about the benefits of products such as MasterFiber, MasterFinish, MasterEase and Master X-Seed.

    “Our innovative concrete admixtures offer many benefits not only for our immediate customers within the construction industry but also to architects and owners”, says Herwig Heegewaldt, responsible for the Master Builders Solutions concrete admixture business in Germany, Austria and Switzerland. “Architects are provided with much greater freedom when designing building exteriors, and with the opportunity to realize even very unusual shapes. For owners, concrete surfaces with exceptional quality as well as, for instance, slimmer concrete slabs are a decisive plus in terms of overall esthetics. Innovative admixtures improve the sustainability of precast concrete elements and the concrete admixtures of Master Builders Solutions make the production process at precast plants more straightforward and increase its efficiency.”

    Realization of complex geometries with MasterFiber

    The innovative synthetic fibers of the MasterFiber range enable, for example, the realization of intricate concrete elements and complex geometries. They can also, partly or completely, replace traditional steel reinforcement – an important contribution towards improved sustainability. Customers no longer have to rely on steel, a material that is both heavy and costly. Therefore, precast elements can be produced without the limitations connected with steel or textile reinforcement. “Reinforcement positioning becomes much more straightforward, and the thickness of construction elements can be reduced in many cases because the synthetic fibers are corrosion resistant”, explains Dr. Christoph Hahn, Structural Engineer, Master Builders Solutions. Using MasterFiber, reinforcement costs can be lowered by up to 40% when compared with conventional reinforcement.

    Biobased MasterFinish series for concrete of highest demands​​​​

    With regards to the creation of architectural facades, concrete surfaces of immaculate aesthetic appearance are crucial. The cleaners and release agents of the MasterFinish range facilitate this perfectly: “The MasterFinish CLN 689 cleaner leaves a permanent micro-layer on the surface of the formwork, and this makes formwork cleaning significantly more straightforward. All rust, foamed-polystyrene and cement residue present on the formwork can be removed and perfect concrete surfaces are the result”, says Cengizhan Zor, Product Manager Release Agents for the region Germany, Austria and Switzerland. The cleaner is based on renewable raw materials and is exempt from labeling as well as being virtually odorless. Next to formwork cleaners, the MasterFinish range also comprises novel concrete release agents and equipment-care and -maintenance products. The MasterFinish range helps achieve high-grade fair-faced concrete surfaces and protects equipment and machinery at concrete plants.

    MasterFinnish Key Visual

    MasterEase for void-free fairfaced-concrete

    The innovative MasterEase plasticizer helps obtain homogeneous, void-free fair-faced concrete surfaces and sharp edges. Reducing viscosity by up to 30 percent, the product optimizes the rheology of the concrete and therefore, the material can reach every corner of the formwork, facilitating the pouring of complex shapes and geometries.

    The Master X-Seed hardening accelerator enables yet more sustainable advantages by reducing costs and CO2 emissions and ensuring substantial time savings. With the liquid hardening accelerator, concrete achieves an up to ten-fold increase in strength development in the first few hours after placement – even in extremely cold temperatures. Therefore, productivity can be substantially increased because the formwork can be removed much sooner. Based on a unique, patented accelerator technology, Master X-Seed supports concrete hardening by boosting the natural hydration of the cement with no adverse effects on the final strength or durability of the concrete.

    Success stories from all across Europe

    At the BetonTage event, visitors will have the opportunity to look closer at these products, which are currently used in showcase projects from the Master Builders Solutions “Quantified Sustainable Benefits” campaign. Focusing on projects where customers were able to increase their productivity and reduce costs and emissions thanks to Master Builders Solutions products, the campaign was awarded the German Digital Communication Award (Deutscher Preis für Onlinekommunikation) for “best microsite” in 2018, and in 2019, received the German Brand Award in the “storytelling and content marketing” category. It has also been nominated for the 2020 German Design Award.

    For more details on the innovative products of Master Builders Solutions, please visit:​

    The success stories from the “Quantified Sustainable Benefits” campaign can be found at:​

    Ab​out the Construction Chemicals division

    BASF’s Construction Chemicals division offers advanced chemical solutions under the global umbrella brand Master Builders Solutions for the construction, maintenance, repair and renovation of structures. The brand is built on more than 100 years of experience in the construction industry. Our comprehensive portfolio encompasses concrete admixtures, cement additives, chemical solutions for underground construction, waterproofing systems, sealants, concrete repair & protection systems, performance grouts, performance flooring systems, tile-fixing systems, expansion joints & control systems and wood protection solutions.

    The Construction Chemicals division’s more than 7,000 employees form a global community of building experts. To solve our customers’ specific construction challenges from conception through to completion of a project, we draw on our specialist know-how, regional expertise and the experience gained in countless constructions projects worldwide. We leverage global BASF technologies and our in-depth knowledge of local building needs to develop innovations that help make our customers more successful and drive sustainable construction.

    The division operates production sites and sales offices in more than 60 countries and achieved sales of about €2.5 billion in 2018.

    About BASF

    At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 122,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of around €63 billion in 2018. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the U.S. Further information at​