​The Food Africa and Africa Food Manufacturing fair, the biggest celebration of the food industry in MEA took place from 22nd – 24rth April 2017 at Cairo International Convention & Exhibition Centre, Egypt.

The fair attracted many of the major players in the sector that want to present their products and services to the widest possible audience with 250 + exhibitors and 8000 visitors from about 13 countries.

BASF Egypt's Nutrition and Health (EN) division and Master Builders Solutions (EB) ensured a strong presence during Africa Food Manufacturing and represented  a great opportunity for direct engagement with current and future customers. BASF products were showcased in two sections of the fair, namely in the sections "Raw Material", and "Industrial Flooring". 

In the "Raw Material" section, the team presented BASF's Vitamins and Food Performance Ingredients, while construction chemicals Master Builders Solutions showcased its range of high performance industrial flooring solutions, that have been designed to overcome the challenges faced within large-scale food and beverage facilities. Starting with hygienic, slip resistant systems, ones that can withstand extreme temperatures, corrosive by-products and heavy duty.

"During the days of he exhibition, not only did we achieve a great presentation of our products, but we also managed to earn new customers, and close sales deals," says Ahmed Gunter. "Our high quality products, reputable brand name, along with efficient distribution network across Egypt, were the main competitive edges that attracted new customers and enabled more sales."