The Batimat Exhibition is one of the leading shows in the building industry in Europe and West Africa. All the decision makers meet the contractors to choose their partners and find products/services for the buildings of today and tomorrow. The event took place from 1st -4th March.
Batimat was a great success this year, many visitors that attended had much interest in the building systems the exhibition offered, and curious to know about BASF's latest building systems. We received about 500 visitors in 4 days, had numerous new prospective clients and existing clients that visited our stand and created several good leads. As the main interests of the end consumer are waterproofing and tiling, we have put together a VR installation game that allows our audience to experience being in a three-dimensional environment and interact with our construction chemicals products to renovate your home.
The cutting edge virtual reality installation gave us an unprecedented opportunity in the construction industry and was a mean for us to attract huge number of visitors.